Opt-in and Email Marketing

In our opinion, email marketing is a best way to increase your sales and profits. It’s like more people know about your business, more people ask for your services and more people buy your services. It is also one of the most effective marketing communications and promotions way in today's internet marketplace.
We'll help you target, create, and deliver effective messaging with lightning speed that drives action and manages customer relationships.

Permission-based Email Marketing vs. Spamming
Permission based email is the guided message of online marketing. Permission email is the most cost-effective marketing tool of all time, operating on the premise that the recipient of your message has in some way established a relationship with you by indicating an interest in your product or offer, such as website opt-in, and has given you permission to contact them.

Spamming is sending unsolicited commercial email using broadcast methods to multiple recipients without first establishing a relationship with them (permission) and without regard to their categorical interests (untargeted).

Software and website development Solutions (SWSOL) only offers permission-based email marketing services.

Here are some ideas on what to communicate in your email marketing campaigns:

• Special Offers - Packages, monthly specials, coupons, or discounts, are traditional direct marketing techniques that translate extremely well to email campaigns.
  
  
• Invitations - Inviting your guests to local events, festivals, concerts, or area happenings is a highly-effective email marketing technique.
  
  
• Staying in Touch - Connecting with your guests and prospects by providing relevant information, such as newsletters, postcards or links to exciting local attractions creates solid relationships.
  
  
• Personal Emails - A personal email message from the hotel/hospitality owner or director of sales offering.
  

E-Newsletters
E-Newsletters are typically used to send news items and information about your properties to your prospective clients. We focus on making e-newsletters informational and appealing to the end consumer.

E-Brochures
Electronic brochures are the lowest cost way most effective tools way for properties to develop and promote their brochures. These brochures when printed can be used as hard copy brochures or can be used to send out on the internet via email as an attachment.

E-Cards
E-Cards are cards that best describe the features of your website and can be used to either promote your property or offer to your clients as a bonus to send to their friends and families as picture postcards.

E-Flyer
E-Flyers are typically used to promote specific events and specials to your clients.