Pay Per Click Management

Pay per click (PPC) advertising allows you to pay to have your ad listed on the major search engines. They are the sponsored links you might see when you perform a search in a search engine. They usually appear at the top, bottom or right side of the search engine results page (SERP) and are identified as Paid Listings, Sponsored Links, Sponsored Listings, or Featured Listings. Pay per click (PPC) search engines call for you to pay to have your advertisement listed on the major search engines by allowing you to bid on keywords that are related to your business.

Our Google Adwords, Yahoo Search Marketing and MSN ad Center PPC advertising campaigns are based around competitive analysis and optimum keywords are derived from extensive research and A/B testing.

We will increase your web traffic/click through rates (CTR) and conversions by creating specific landing pages and targeting PPC ad copy for each desired search term your prospects are searching on.

One of our strategies is by placing your web visitors that type an optimized search terms onto a specific landing page that was designed for that product or service. This will help increase conversion rates and enhance web user's experience and in turn generate a greater return on investment (ROI).

We started work by researching your industry, performing a competitive analysis report, measuring your website statistical data for locking in a control period, and then by extensively researching all relevant search terms to set up an optimal campaign. This will help determine the best possible daily budget for each ad group (which contains various keywords). This will also help us measure and manage the performance of each ad group individually and as a whole to compare visitor traffic patterns from your website for maximum results.